NEW DELHI: The Central Consumer Protection Authority (CCPA) has directed Pladis India Pvt Ltd (formerly known as United Biscuits Pvt Ltd), which sells McVitie's Whole Wheat Marie biscuits, to stop using the "Wholewheat" claim on the product, saying it could mislead consumers about the biscuits' ingredients. The authority also imposed a penalty of Rs 1 lakh on the company.

NEW DELHI: The Central Consumer Protection Authority (CCPA) has directed Pladis India Pvt Ltd (formerly known as United Biscuits Pvt Ltd), which sells McVitie's Whole Wheat Marie…

CCPA fines Pladis ₹1 lakh for misleading "Wholewheat" label on McVitie's Marie biscuits, containing only 19.5% whole wheat.