Lights, camera, action! Hollywood set for record India box-office glory

Producers, distributors and film trade analysts are optimistic that the share of international films in India's total box-office collections will reach 20-25% this year, surpassing the historical high of 15% in 2019. A key aspect in the success of Hollywood films is its appeal across genres. While biopics and epics such as Michael, The Odyssey and original IPs such as Project Hail Mary and Obsession found strong appeal among cinegoers, franchises such as Spider-Man: Brand New Day and Evil Dead Burn proved the power of loyal audience following.

Raccontata daeconomictimes.indiatimes.com