Traditionally, shopping advice came from friends, parents, relatives and even online reviews. Now, consumers have found an unlikely shopping companion — artificial intelligence, though it is yet to earn the same level of trust.

Letting an AI do your shopping might not get you the best deal. Researchers at the Wharton School show how erratic AI shopping agents really are: a single external source like…

Consumers are increasingly using generative AI and digital platforms to research products despite low trust in their recommendations, with trust in generative AI falling below…