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Why are people queueing for two hours just to get frozen yoghurt?
Frozen yoghurt is back — and the hype is bigger than ever. As Australian brand Yo-Chi sends London into a frenzy with the opening of its first UK store, Lydia Spencer-Elliot digs into what on earth is going on
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afr.com
London’s young, hip crowd discover Australian froyo
Australian frozen yoghurt chain Yo-Chi has opened in London, with youngsters lining up for the treat despite the difference in weather between the two nations.
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theage.com.au
‘We’re the new Vegemite’: Yo-Chi wins over London, next stop America
Queues outside the Australian frozen yoghurt chain’s first UK store show its potential. Can it do the same in Texas?
