Tim Cook wasn't a 'product guy' - so he -2-

Nobody builds a $4.6 trillion company simply by playing nice. Underneath his placid demeanor, Cook is a tactical corporate strategist whose decisions haven't always sat well with everyone. Ive, Apple's design chief and a longtime Jobs disciple, departed Apple in 2019, reportedly frustrated with the company's heavy focus on operations. Many employees didn't share Cook's appreciation of in-person meetings, as evidenced by widespread pushback to the company's return-to-office policies instated in 2022.

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