Meesho sees 36% rise in Rakhi orders as non-metro India drives festive shopping

Rakhi gifting gets premium, personal as smaller towns drive festive commerce

Tier 3 and Tier 4 markets record the fastest growth. Dadri in Uttar Pradesh leads with around 105% y-o-y growth, followed by Nabarangapur in Odisha, Kasganj, Dhamtari and Nainpur…