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Rethinking Rakshabandhan: Rakhis that last beyond the festival
As shoppers seek more sustainable, versatile pieces, brands are reinventing the Rakhi as jewellery and everyday accessories
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economictimes.indiatimes.com
Silver, Swarovski and ₹999 Rakhis: Indians are giving the humble festival thread a luxe upgrade
Instamart reports a twenty-fold increase in premium rakhi demand this year. Searches for jewelry brands like Kalyan Jewellers and Palmonas have tripled. The platform offers a…
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hindustantimes.com
The coolest custom rakhis to shop this season
From campus activists to iced-matcha loyalists, here is a curated list of quirky, character-packed Rakhi picks tailored to match your sibling’s exact energy
