Penfolds releases its 2026 Penfolds Collection in China

On August 11, 2026, the Australian luxury wine brand Penfolds officially launched its 2026 Penfolds Collection in China, two days before its parent company—Treasury Wine Estates (TWE), released its annual results. According to the announcement, demand for the Penfolds brand remains strong in key markets, with Penfolds depletions up globally versus the pcp, led by China +34.7%, Asia ex-China 18.1% and Australia +5.7%.

Raccontata daglobaltimes.cn