India's D2C boom is entering a new phase: Less big-money chasing, more business building

India's direct-to-consumer sector is maturing, with investors becoming more selective. Funding has shifted towards younger companies and early-stage ventures. Established brands like Lenskart and Licious continue to lead in funding. The stock market and acquisitions by large firms are now key exit routes.

Raccontata daeconomictimes.indiatimes.comthehindubusinessline.com