After encountering criticism, GIVA has pulled its Raksha Bandhan ad featuring Kriti Sanon in an Indo-Western ensemble. Some users voiced concerns about the fashion choice during this festive time. The brand said that there was no intention to disrespect sentiments.

Kriti Sanon's Raksha Bandhan jewellery ad sparks debate over her outfit and traditional attire expectations. | Bollywood

A Raksha Bandhan jewellery ad featuring Kriti Sanon has sparked backlash over her outfit and traditional attire expectations. | Bollywood