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Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence

After years of being beaten up by politicians and targeted by the consumer regulator, the supermarket giants won’t be winning any popularity contests. But engaging in discounting one-upmanship is a good start.

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theage.com.au

smh.com.au

scmp.com

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theage.com.auStai leggendo5 h fa

Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence

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scmp.com10 h fa

In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

The major grocers are fighting to lure shoppers at a time when cost-of-living pressures and discount scandals are fuelling consumer anger.

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Timeline cronologica

mercoledì 26 agosto 2026·theage.com.au
Woolworths’ sales growth beats Coles
Chief executive Amanda Bardwell said a focus on value, convenience and better execution had paid off for the supermarket giant.
mercoledì 26 agosto 2026·smh.com.au
Woolworths doesn’t need Ooshies effect to beat Coles, says CEO
Chief executive Amanda Bardwell celebrated the success of its collectables campaign – but said it wasn’t the sole sales driver.

Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence

In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

Timeline cronologica

Woolworths’ sales growth beats Coles

Woolworths doesn’t need Ooshies effect to beat Coles, says CEO

Woolworths doesn’t need Ooshies effect to beat Coles, says CEO

In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles

Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence