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Woolworths’ sales boosted by the Ooshies effect
Chief executive Amanda Bardwell said a focus on value, convenience and better execution had paid off for the supermarket giant.
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smh.com.au
Woolies turbocharged its sales with Ooshies. You won’t see Coles doing that
The results of Australia’s second-largest supermarket took a hit from its rival’s wildly popular collectables campaign. But Coles chief Leah Weckert says this was only temporary.
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theguardian.com
Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’
