Varun Beverages is entering the alcohol business by incorporating a new subsidiary. The company has appointed Prathmesh Mishra as the chief executive officer. This new entity will focus on ready-to-drink alcoholic beverages and allied products. Varun Beverages will also establish a joint venture company in Tunisia. This diversification follows recent agreements allowing expansion into other drink businesses.

Varun Beverages will enter the alcoholic drinks market with a new subsidiary. The company appointed a former Diageo executive to lead this new venture. This move signifies a…

Varun Beverages is entering the alcohol business by incorporating a new subsidiary. The company has appointed Prathmesh Mishra as the chief executive officer. This new entity…