A growing crackdown on the food and beverage industry is prompting celebrities to rethink brand endorsements. As regulators intensify scrutiny of advertising claims, product safety and celebrity responsibility, public figures face greater pressure to assess brands carefully. The shift could reshape India’s endorsement landscape and influence how consumers view celebrity-backed products.

Several celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and judicial pressure on the sector. Brands…

A growing crackdown on the food and beverage industry is prompting celebrities to rethink brand endorsements. As regulators intensify scrutiny of advertising claims, product…