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Rakhi trade: Viksit Bharat, Nari Vandan, BrahMos new themes this year; total business could cross Rs 30,000 crore, says CAIT
This year, rakhi sales are projected to approach ₹25,000 crore, with the overall festive trade, including gifts and apparel, likely surpassing ₹30,000 crore. Many rakhis now celebrate themes such as Viksit Bharat and women's empowerment.
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economictimes.indiatimes.com
Silver, Swarovski and ₹999 Rakhis: Indians are giving the humble festival thread a luxe upgrade
Instamart reports a twenty-fold increase in premium rakhi demand this year. Searches for jewelry brands like Kalyan Jewellers and Palmonas have tripled. The platform offers a…
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Rakhi trade: Viksit Bharat, Nari Vandan, BrahMos new themes this year; total business could cross Rs 30,000 crore, says CAIT
