Tamil Nadu's CM Vijay has initiated the ₹220 crore Thaimaman Thanga Mothiram Thittam, distributing 1.28 lakh gold rings to newborns as part of a pre-poll promise.

Joyalukkas wins ₹755 crore Tamil Nadu order to provide gold rings for 4.41 lakh newborns, enhancing brand visibility and goodwill.

T.N. Government selects Joyalukkas and Kalyan Jewellers to supply gold rings for a new scheme benefiting newborns.