India's affluent consumer population is set to exceed China's by 2036, a shift that could significantly reshape global spending patterns over the next decade. The United States is still expected to have the world's largest affluent consumer base. Companies will need to offer both value-driven and premium products to meet the evolving needs of consumers. This changing market will require a strategic approach to product development and pricing.

BENGALURU: India is projected to have 10.8 crore affluent consumers by 2036, marginally surpassing China’s 10.3 crore, according to the latest report by NielsenIQ (NIQ) and World…

India's affluent consumer population is set to exceed China's by 2036, a shift that could significantly reshape global spending patterns over the next decade. The United States is…