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TV-digital ad mix helps FMCG brands shape purchase behaviour: Report

Combining TV and digital outperformed TV alone for nearly 75% of brands studied, while a balanced media mix delivered stronger impact for 80% of brands, an analysis by Worldpanel by Numerator found

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thehindubusinessline.comStai leggendo3 g fa

TV-digital ad mix helps FMCG brands shape purchase behaviour: Report

Combining TV and digital outperformed TV alone for nearly 75% of brands studied, while a balanced media mix delivered stronger impact for 80% of brands, an analysis by Worldpanel by Numerator found

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economictimes.indiatimes.com2 g fa

TV remains FMCG’s reach engine, but digital mix lifts penetration

Television remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising significantly boosts brand penetration for most studied products. A balanced media…

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lunedì 24 agosto 2026·thehindubusinessline.com
TV-digital ad mix helps FMCG brands shape purchase behaviour: Report
Combining TV and digital outperformed TV alone for nearly 75% of brands studied, while a balanced media mix delivered stronger impact for 80% of brands, an analysis by Worldpanel…
martedì 25 agosto 2026·economictimes.indiatimes.com
TV remains FMCG’s reach engine, but digital mix lifts penetration
Television remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising significantly boosts brand penetration for…