From August 24, YouTube counts a view the instant a video starts. Creator earnings will stay the same, but brands may need new metrics to rely on

YouTube is revamping its views count system starting August 24, aiming to boost visibility across all content formats and potentially impacting creators' earnings significantly.

Pour la première fois en vingt ans, la plateforme YouTube change ses règles de comptabilisation des vues. Désormais, une vue sera comptabilisée dès que la lecture commence.