On and Hoka seized their chance when the sportswear giants lost ground. Now Nike and Adidas are accelerating again – and the challengers are starting to slow.

Nike and Adidas are back in the race after challenger brands such as On Holding and Hoka start to lose momentum

On and Hoka seized their chance when the sportswear giants lost ground. Now Nike and Adidas are accelerating again – and the challengers are starting to slow.