2030 has already arrived

Paris is preparing to host a Franco-Saudi business forum. A high-level delegation will attend the Esports World Cup at Porte de Versailles in Paris this Sunday. The Saudi minister of investment has announced the acquisition of an amusement park in France, while the value of trade between France and Saudi Arabia reached more than €7 billion ($8.2 billion) in 2024, excluding arms. This is a moment to recall a few truths. The business environment in Saudi Arabia is particularly interesting.

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