Sebi is tightening the reins on advertising practices for online bond platforms, aiming to protect investors from hasty decisions. New rules mandate that promotional content provides standardized information about specific securities. Terms such as 'fixed returns' must be accompanied by explicit risk disclaimers, while ambiguous claims like 'high yield' will also be subject to regulatory restrictions.

SEBI proposes Fixed Income Channel Partners for smaller cities and tighter advertising rules for online bond platforms to curb mis-selling and misleading claims.

Sebi is tightening the reins on advertising practices for online bond platforms, aiming to protect investors from hasty decisions. New rules mandate that promotional content…