Samsung to reclaim top position in smartphone market this year: Counterpoint Research

Samsung to reclaim top position in smartphone market this year: Counterpoint Research

Samsung regains smartphone leadership in 2026 with 0.8% growth while the market shrinks 14.3% due to memory chip scarcity. Only vertically integrated players—Samsung, Apple, Huawei—survive the downturn, proving proprietary supply chains define competitive advantage in hardware.