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Lucknow-Delhi Tejas Exp becomes India’s first privately branded train
The Tejas Express is India's first branded passenger train, launched by IRCTC with Coca-Cola's Sprite, aiming to generate non-fare revenue without fare hikes.
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thehindubusinessline.com
Sprite and IRCTC Flag Off India's First Branded Train as the Sprite Tejas Express
Sprite and IRCTC Flag Off India's First Branded Train as the Sprite Tejas Express
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hindustantimes.com
Lucknow-Delhi Tejas Exp becomes India’s first privately branded train
The Tejas Express is India's first branded passenger train, launched by IRCTC with Coca-Cola's Sprite, aiming to generate non-fare revenue without fare hikes.