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How the Sydney Swans broke their beautiful brand
Inside the week that broke the Swans: an emergency board meeting, pulled sponsors, and season-ending bans for five stars.
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afr.com
Swans scandal is cultural lesson for business from the CEO down
Cultures change when leaders make decisions that certain conduct is incompatible with membership of the organisation – and back those decisions with consequences.
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theage.com.au
Fury, disbelief and trauma: Why women bear the brunt of the Swans crisis
Sydney will need to heed clearly the disappointment, disbelief, and anger being felt by the general fan base and what it has done to the reputation of the club more generally.
