Google gives publishers a new way to fight AI-driven traffic losses | TechCrunch

Google gives publishers a new way to fight AI-driven traffic losses | TechCrunch

Google enabled publishers to embed a "Preferred Sources" button, with 345,000+ outlets marked by readers for higher visibility in Search and Discover. This addresses AI-driven traffic losses: preferred sources get 2x more clicks, directly shielding publisher revenue as AI Overviews expand.