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The playbook for college sports revenue is expanding from logos and fees to entertainment districts
Universities are getting creative to keep up with the expensive world of college athletics. They're adding corporate logos to jerseys and fields, and building entertainment districts to generate revenue beyond game days.
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abcnews.com
The playbook for college sports revenue is expanding from logos, fees
Universities are getting creative to keep up with the expensive world of college athletics
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apnews.com
The playbook for college sports revenue is expanding from logos and fees to entertainment districts
Universities are getting creative to keep up with the expensive world of college athletics. They're adding corporate logos to jerseys and fields, and building entertainment…