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FTC says "personalized pricing" based on consumer data could violate the law
The FTC warned businesses against changing prices based on their analysis of a customer's personal data, which could violate consumer law.
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qz.com
FTC warns retailers on personalized pricing disclosure rules
The agency said businesses must clearly disclose when they use personal data to set prices, including the type of data used and the basis for the personalization
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independent.co.uk
FTC proposal would require retailers to be transparent about personalized pricing
Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed Federal Trade Commission policy
