They're not shy about their flashy hi-tech features either

The Genesis GV90 is a massive electric luxury SUV and the Neolun version can reverse the front seats to turn the interior into a luxury lounge.

The Genesis GV90 puts the brand in the same company as the Cadillac Escalade IQ, the Mercedes-Maybach EQS SUV, and the Lucid Gravity.

A retractable screen, a huge heads-up display, and an optional 4-seat VIP interior.