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Is CBA’s revamped rewards scheme worth it?

Leaving aside the Qantas kick in the teeth, CBA’s revamped Yello rewards scheme is an interesting – possibly just extra – option for customers.

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theage.com.auStai leggendo2 g fa

Is CBA’s revamped rewards scheme worth it?

Leaving aside the Qantas kick in the teeth, CBA’s revamped Yello rewards scheme is an interesting – possibly just extra – option for customers.

originale

afr.com1 g fa

CBA throws down the gauntlet in challenge for loyalty dominance

A simple question during a parliamentary hearing two years ago has triggered the biggest overhaul of a bank rewards scheme, and there’s a lot at stake.

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giovedì 20 agosto 2026·theage.com.au
Is CBA’s revamped rewards scheme worth it?
Leaving aside the Qantas kick in the teeth, CBA’s revamped Yello rewards scheme is an interesting – possibly just extra – option for customers.
venerdì 21 agosto 2026·afr.com
CBA throws down the gauntlet in challenge for loyalty dominance
A simple question during a parliamentary hearing two years ago has triggered the biggest overhaul of a bank rewards scheme, and there’s a lot at stake.