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Meme magic: how a crude Chinese animation reshapes country’s viewing habits
Expert cautions against replicating Niu Lai as a business formula, viewing it instead as a unique social phenomenon.
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economictimes.indiatimes.com
Get bullish about 'it's so bad that it's good' - The Economic Times
A Chinese animated film, 'Niu Lai', has become a viral sensation due to its poor quality. Audiences are flocking to see the movie for its perceived flaws and crude graphics. This…
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scmp.com
Opinion | Why Chinese film-goers are flocking to a movie they hate
Niu Lai’s runaway success is not an endorsement of its quality. Audiences are paying for the perverse enjoyment of seeing how bad it gets.
