Get bullish about 'it's so bad that it's good' - The Economic Times

A Chinese animated film, 'Niu Lai', has become a viral sensation due to its poor quality. Audiences are flocking to see the movie for its perceived flaws and crude graphics. This unexpected success mirrors India's past regional cinema, which pioneered the 'so bad it's good' genre. These cult flops could now be ripe for digital resurrection and inspiration. Indian kitsch could brand this revival as Parallel Cinema 2.0.

Raccontata daeconomictimes.indiatimes.comscmp.comiol.co.zajamaica-gleaner.comthejakartapost.comtaipeitimes.comeluniversal.com.mx