A TikTok Shop sponsored survey finds it’s the top way consumers discover new products. But then they often buy elsewhere, such as on Amazon, say e-commerce pros.

TikTok Shop is gaining market share from major online retailers in the US as it adds new features like an Amazon Prime-style membership program.

A TikTok Shop sponsored survey finds it’s the top way consumers discover new products. But then they often buy elsewhere, such as on Amazon, say e-commerce pros.