The Expo effect — how Osaka 2025 is shaping Saudi Arabia’s business strategy for Expo 2030

RIYADH: As Saudi Arabia prepares to host Expo 2030, the experience of Osaka 2025 offers lessons on how the Kingdom can turn the six-month event into longer-term economic and business opportunities. Expo 2030 Riyadh is expected to attract more than 42 million visits from 197 countries across a site of nearly 6 million sq. meters, creating a major platform for investment, tourism and private-sector growth. Osaka’s biggest lesson is that operational and cost discipline matter as much as spectacle. According to Joseph Salem, partner, Arthur D.

Raccontata daarabnews.commorningstar.com