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India changes two-decade old rule to make you watch more advertisements during TV shows
The Ministry of Information & Broadcasting has lifted the long-standing cap on television advertisement durations, enhancing competition and streamlining business operations. Previously, channels were bound to a limit of twelve minutes of ads per hour. This notable change reflects the broadcasting sector's growth and digital evolution, while also affecting ongoing legal matters and industry standards related to advertising.
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hindustantimes.com
TV channels can now run more than 12 minutes of ads under new rules
The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue cable networks. | India News
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thehindubusinessline.com
I&B Ministry scraps 12 min ad duration cap for television channels to ensure level playing field
I&B Ministry removes 12-minute ad cap for TV channels, promoting fair competition and easing business operations in broadcasting.
