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Agentic Commerce Will Redefine How Brands Compete

One of the most consequential questions in agentic commerce is what data an agent uses to define value.

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technologyreview.com

forbes.com

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AI · summaries

forbes.comStai leggendo1 g fa

Agentic Commerce Will Redefine How Brands Compete

AI agents are becoming autonomous decision-makers, reshaping commerce as profoundly as e-commerce did 25 years ago. Brands face being out-of-stock from agent consideration sets; success demands agent-readable data, MVP value positioning, and supply-chain/marketing alignment.

originale

technologyreview.com3 g fa

Scaling AI agents with trustworthy data

Survey of 300 execs: AI agents access only 45% of enterprise data (laggards 30%, leaders >70%), limiting speed and scale. Data leaders with modern infrastructure achieve 100% trust in agents; non-modernized orgs lose 50% of business decisions by 2027.

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Timeline cronologica

mercoledì 12 agosto 2026·technologyreview.com
Scaling AI agents with trustworthy data
How companies are freeing themselves of legacy data systems to power AI agents that deliver trusted, autonomous action.
venerdì 14 agosto 2026·forbes.com
Agentic Commerce Will Redefine How Brands Compete
One of the most consequential questions in agentic commerce is what data an agent uses to define value.