Want to know the cure for ‘brain rot’? Keep reading ...

RIYADH: “Sigma,” “chicken banana,” “Italian brain rot” — to an adult scrolling through a child’s phone, the phrases can sound like fragments of a fever dream. But behind the bizarre characters, repetitive sounds, and seemingly nonsensical memes is a digital language increasingly shaping how young people joke, communicate, and connect — including in Saudi Arabia, where online users are quick to reshape viral trends using local dialect and humor.

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