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Govt to scrap 12-minute-per-hour advertisement cap for TV channels
The government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the broadcasting landscape and a growing number of channels. The restriction, introduced in 2006, is being lifted to ensure fair competition and ease of business. Previously, the Delhi High Court had upheld this advertisement duration restriction. The amendment to the Cable Television Networks Rules, 1994, will be notified soon.
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hindustantimes.com
TV channels can now run more than 12 minutes of ads under new rules
The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue cable networks. | India News
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thehindubusinessline.com
I&B Ministry scraps 12 min ad duration cap for television channels to ensure level playing field
I&B Ministry removes 12-minute ad cap for TV channels, promoting fair competition and easing business operations in broadcasting.
