Phoebe Gates' startup Phia is under scrutiny for alleged cookie stuffing practices. Internal messages suggest leadership knew about the feature months prior to public awareness. This practice potentially allowed Phia to earn commissions without directly referring customers. The controversy has significantly impacted Phia's daily revenue and partner relationships. The company is now reviewing transactions and implementing compliance measures.

Internal communications viewed by Bloomberg suggest that Phoebe Gates — Bill Gates’ daughter — knew that her shopping app, Phia, claimed commission for sales it didn’t drive: >…

Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.