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The legacy of the Sharks: Embracing change while honouring tradition
Discover how the Sharks have navigated their brand evolution over three decades, maintaining their heritage while appealing to a broader audience in professional rugby.
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Timeline cronologica
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The Sharks have rebranded before — and lived to tell the tale
As the Sharks become a Rugby Club, the lesson from 1996 is that evolving the brand does not mean abandoning the heritage.
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The legacy of the Sharks: Embracing change while honouring tradition
Discover how the Sharks have navigated their brand evolution over three decades, maintaining their heritage while appealing to a broader audience in professional rugby.