Phoebe Gates’ shopping app Phia responds to 'cookie stuffing' allegations, says have started issuing transaction reversals to partners

Phia, the AI-powered shopping startup founded by Bill Gates daughter Phoebe Gates and her Stanford roommate Sophia Kianni said that it is reviewing every transaction carefully and will reverse sales that were incorrectly attributed to it, says a report by People. The development comes days after a Bloomberg report said that the two founders were aware of ‘cookie stuffing’ – a practice where affiliate tracking cookies are placed on a user's browser without their knowledge, allowing a company to claim commission on purchases even when it did not influence the sale.

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