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Gen Z’s festive shopping now hinges on inner circle approval, GWI-Snapchat research finds

Gen Z's festive shopping relies on trusted friends and family for purchase decisions, influenced by creator content, reveals GWI-Snapchat research.

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economictimes.indiatimes.com

thehindubusinessline.com

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thehindubusinessline.comStai leggendo2 g fa

Gen Z’s festive shopping now hinges on inner circle approval, GWI-Snapchat research finds

Gen Z's festive shopping relies on trusted friends and family for purchase decisions, influenced by creator content, reveals GWI-Snapchat research.

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economictimes.indiatimes.com3 g fa

From discovery to purchase: How creators shape Gen Z's festive shopping - The Economic Times

About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conducted by social media app Snapchat and market research firm GWI. The research,…

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mercoledì 12 agosto 2026·economictimes.indiatimes.com
From discovery to purchase: How creators shape Gen Z's festive shopping - The Economic Times
About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conducted by social media app Snapchat and…
giovedì 13 agosto 2026·thehindubusinessline.com
Gen Z’s festive shopping now hinges on inner circle approval, GWI-Snapchat research finds
Gen Z's festive shopping relies on trusted friends and family for purchase decisions, influenced by creator content, reveals GWI-Snapchat research.