Storia in 2 fonti

Rise of AI shopping pushes merchants to protect loyalty, Adyen says - The Economic Times

Adyen co-CEO Pieter van der Does told Reuters that a merchant he spoke with this week generated 70% of its volume through direct channels and wanted to retain that share as shoppers increasingly begin their searches through chatbots.

Raccontata da

channelnewsasia.com

economictimes.indiatimes.com

Confronto fonti

2 prospettive sulla stessa storia

AI · summaries

economictimes.indiatimes.comStai leggendo1 g fa

Rise of AI shopping pushes merchants to protect loyalty, Adyen says - The Economic Times

Adyen buys loyalty tools to help merchants protect customer relationships as AI chatbots control shopping and payment flows. Takeaway for tech leaders: merchants shift from fixed SaaS to usage-based AI; direct customer data becomes the competitive moat.

originale

channelnewsasia.com1 g fa

Rise of AI shopping pushes merchants to protect loyalty, Adyen says

AI shopping assistants threaten 70% of merchant direct volume; Adyen's Talon.one and Orb acquisitions signal loyalty becomes strategic. Shift from payment commodities to retention infrastructure—usage-based billing forces IT budgets toward loyalty platforms.

Timeline cronologica

giovedì 13 agosto 2026·channelnewsasia.com
Rise of AI shopping pushes merchants to protect loyalty, Adyen says
Aug 13 : The increasing prevalence of AI chatbots handling consumer shopping is pushing merchants to uphold more direct customer relationships over fears of losing their loyalty…
giovedì 13 agosto 2026·economictimes.indiatimes.com
Rise of AI shopping pushes merchants to protect loyalty, Adyen says - The Economic Times
Adyen co-CEO Pieter van der Does told Reuters that a merchant he spoke with this week generated 70% of its volume through direct channels and wanted to retain that share as…