Aug 13 : The increasing prevalence of AI chatbots handling consumer shopping is pushing merchants to uphold more direct customer relationships over fears of losing their loyalty and repeated purchases, payments firm Adyen said on Thursday.Traditionally, consumers have browsed, logged in and paid directly thro

Shoppers are embracing AI-driven “conversational commerce,” but it’s still the human touch that earns brand loyalty.

Aug 13 : The increasing prevalence of AI chatbots handling consumer shopping is pushing merchants to uphold more direct customer relationships over fears of losing their loyalty…