YouTube raises the 'monetization' bar for new creators in 2027 - Check watch hours, shorts views and what changes for existing partners

Starting February 2027, YouTube will raise its monetization criteria for budding creators, requiring them to accumulate more watch hours or views on Shorts to qualify for the program. Established partners will experience shifts in earnings related to Shorts as well as changes in program terms. Meanwhile, smaller channels can look forward to new support initiatives and incentives, designed to encourage sustainable audience growth among emerging YouTubers.

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