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Storia in 6 fonti
Starbucks ‘Tank Day’ fallout drags Emart into red
The fallout from Starbucks Korea’s controversial May 18 “Tank Day” campaign helped push Emart to a consolidated operating loss of 43 billion won ($30.4 million)
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channelnewsasia.com
Starbucks Korea swings to Q2 operating loss after marketing backlash
SEOUL, Aug 13 : The operator of Starbucks Korea posted an operating loss in the second quarter as sales fell after backlash over a marketing campaign that evoked a brutal 1980…
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koreatimes.co.kr
Starbucks Korea sinks into loss after controversial promotional event - The Korea Times
Starbucks Korea operator SCK Company has swung to an operating loss in the second quarter, following a controversial promotional event that drew na...
