The wine giant is getting out of cheap wine, doubling down on Penfolds’ status as a luxury brand, and trying to figure out what to do with its US business.

The country’s largest listed winemaker does not expect a turnaround until 2028, with performance at its flagship brand offset by poor sales in North America.

Profits at the flagship Penfolds brand declined by 15 per cent in a difficult market where global wine consumption is falling.