Apple's longstanding practice of discounting earlier iPhone models may soon be a thing of the past, primarily due to escalating costs for memory and components. As the iPhone 18 Pro is set to debut this September, a price increase of Rs 10,000 is anticipated. Consequently, this change could influence the pricing of previous models like the iPhone 17, prompting buyers to evaluate current deals against future pricing trends.

Apple's upcoming iPhone 18 Pro Max may see a price increase of up to Rs 20,090 in India, driven by enhancements like a bigger battery, thicker design, and advanced 2nm chip.

A new TrendForce analysis estimates that Apple will pay 38% more for iPhone 18 Pro components than it did for...