How China’s big push to win back tourists is paying off - The Economic Times

China's tourism sector is experiencing a significant resurgence after pandemic restrictions eased. Visa-free travel policies have attracted millions of foreign visitors, boosting the economy. Social media campaigns and influencer collaborations are drawing younger travelers to new destinations. This inbound tourism boom provides China with a much-needed soft power advantage globally. However, challenges remain in making the country easier for tourists to navigate.

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