Aviva’s remarkable revival leaves one big question: What next?

Aviva’s remarkable revival leaves one big question: What next?

Aviva exited non-core markets via £8B asset sales, returned £10B to shareholders, and acquired Direct Line (£3.7B), consolidating to three core markets with 22M UK customers. Wealth management pivot (£2.7T→£4T by 2030) signals European insurers' capital reallocation to advisory; autonomous vehicle disruption remains a structural risk for motor insurance.